Many entrepreneurs and business owners have experienced the lack of support by friends or family members. This is referred to as your warm market. When I was new to business, I felt the same way. You would think that the ones closest to you would be your top supporters. I’m sorry to say, that isn’t always the case. Reading a ton of business books and listening to podcasts changed my way of thinking.
First, let’s get something straight. Your friends and family don’t have to buy your products or services if it’s something they really don’t need. They may purchase in the beginning of your business just to support you. Most likely, if it’s something not needed….they will eventually stop buying. In this post, I’m referring to the friends and family who seek others offering the same type of products or services that you do. Are you in the health and wellness business and your friend is at a gym asking for help?
There may be several reasons for this:
- They really don’t know what you do.
- They don’t look at you as a professional in that field.
- They don’t believe in your products.
- They aren’t your real friend and don’t want to support you.
My advice is to deal with the situation head on. Confront that person in a nice way. Let them know how you or your products can help them. By doing this, you are eliminating #1 right away. Depending on their response, you will know where they fall in the other three options. There may also be another reason not listed.
Like I said time and time again, there’s no room for emotions in business. Get out of your feeling and hustle. Time is money, not emotion. There’s a zillion people in the world (I think) so why worry about someone just because of your relationship? Ask me how I feel now when I don’t get the support….. Absolutely Nothing (actually even more determined).
I mean this with every bone in my body. Confidence in your business is key. Even if a friend or relative went to someone else in your niche…so be it. You need to be so focused on your goals that you don’t even notice minor things like this. It needs to be a fact that you are dead set on your goals and NO ONE will stop you. No family. No friend. You need to truly believe this in your heart.
I read somewhere that family and friends are your hardest critique. They are also the last to jump on the bandwagon. In making my point, get out of your feelings and move on to the next potential customer or partner in your business.
Interested in joining me? Read my story.